Forme organizzative e scelte strategiche per la valorizzazione dei vini a Denominazione di Origine
| Autor: | Carla De Rosa, Cristina Grazia, Giulio Malorgio |
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| Přispěvatelé: | Malorgio G., Grazia C., De Rosa C. |
| Rok vydání: | 2011 |
| Předmět: |
Upstream (petroleum industry)
Economics and Econometrics Engineering Descriptive statistics business.industry Supply chain VINO coordinamento verticale Agricultural and Biological Sciences (miscellaneous) Bottling line Procurement QUALITÀ Order (exchange) Production (economics) Product (category theory) Marketing business imbottigliamento Agronomy and Crop Science |
| Zdroj: | ECONOMIA AGRO-ALIMENTARE. :367-390 |
| ISSN: | 1972-4802 1126-1668 |
| Popis: | The objective of this paper is to analyze the supply chain organization of Appellation of Origin wines, identify the typologies of economic agents and characterize their strategic behaviour, in order to identify the link between product range choices, procurement strategies and typologies of vertical relationship along the production, processing and bottling stages. The aim is to identify the possible strategic options for the valorization of Appellations of Origin on the final market. We first provide a descriptive analysis of the wine bottling stage, by distinguishing bottlers according to the types of vertical relationship with upstream production and processing stages. Afterwards, we describe bottlers’ structural characteristics and strategic decisions concerning product range and procurement strategies. Then, a cluster analysis is conducted, in order to identify typologies of bottlers, according to structural and organizational characteristics and strategic decision. On the basis of the clusters identified, a description of the possible strategic options for the valorization of Appellations of Origin is then provided. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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