Explaining response errors of self-reported frequency and duration of TV exposure through individual and contextual factors
| Autor: | Mariana Irazoqui, Anke Wonneberger |
|---|---|
| Přispěvatelé: | Corporate Communication (ASCoR, FMG) |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
People meter
Communication 05 social sciences Communication studies 050801 communication & media studies Single sample 0506 political science Developmental psychology 0508 media and communications Media use 050602 political science & public administration Duration (project management) Psychology Social psychology Period (music) |
| Zdroj: | Journalism & Mass Communication Quarterly, 94(1), 259-281. Association for Education in Journalism and Mass Communication |
| ISSN: | 2161-430X 1077-6990 |
| Popis: | Measures of TV exposure are crucial for many communication studies but possible flaws remain understudied. This study contributes to the discussion about the validity of survey measures of media use by assessing the extent to which people over- or underreport their viewing behavior by examining recency effects, and systematic variations in the accuracy of self-reports. Self-reported measures of TV exposure are directly compared with people-meter measures stemming from a single sample and the same time period. The findings reveal tendencies to overreport the frequency of watching and underreport the viewing duration. Response errors relate to sociodemographics and viewing-related characteristics. |
| Databáze: | OpenAIRE |
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