Are political-opinion pollsters missing ambivalence: 'I love Trump'… 'I hate Trump'

Autor: Lorinda B. Camparo, James Camparo
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Questionnaires
Male
Opinion surveys
Social Sciences
Federal Government
Surveys
Ambivalence
Elections
Geographical locations
California
Governments
Psychological Attitudes
Surveys and Questionnaires
050602 political science & public administration
Psychology
media_common
Multidisciplinary
05 social sciences
Politics
Hate
0506 political science
Research Design
Medicine
Female
Ideology
Social psychology
Research Article
Political Parties
Adolescent
media_common.quotation_subject
Political Science
Science
Decision Making
Research and Analysis Methods
050105 experimental psychology
Young Adult
Contextual information
Humans
0501 psychology and cognitive sciences
Students
Legitimacy
Liberal arts education
Survey Research
Negative information
Biology and Life Sciences
Love
United States
Affect
Attitude
North America
People and places
Zdroj: PLoS ONE, Vol 16, Iss 3, p e0247580 (2021)
PLoS ONE
ISSN: 1932-6203
Popis: Given the increasing attention ambivalence is receiving from the psychological community, it must be asked if pollsters’ (routinely) dichotomous political opinion surveys are missing something crucial. To determine if there is any legitimacy to this question, undergraduates attending a Liberal Arts college in Southern California were asked to rate their level of agreement/disagreement to 28 statements regarding President Trump in two studies, with the items drawn from actual Quinnipiac (Q) and Brookings Institute (BI) surveys. To quantify ambivalence participants were told they could mark one or two responses per item, with double-responses serving as a measure of ambivalence. In Study 1, mean Trump approval ratings divided along party lines, and were consistent with the Q and BI findings. Nonetheless, approximately 40% of participants registered some level of ambivalence across all political-party affiliations, with those defining themselves as Neither Democrats (DEMs) nor Republicans (REPs) showing the greatest degree of ambivalence. In Study 2, ambivalence towards President Trump was examined looking at both party affiliation and political ideology (Conservative, Moderate, and Liberal). Again, roughly 40% of participants displayed some level of ambivalence, with greater degrees of ambivalence for Independents relative to DEMs and REPs, and Moderates relative to Liberals. Given research indicating that ambivalence is associated with delayed decision making and decisions based on “in the moment” contextual information, our findings our suggestive: if political opinion pollsters do not assess ambivalence, they may be missing information on a fair-sized demographic that could influence an election based on negative information (real or fictitious) surfacing only days before an election… as it did in 2016.
Databáze: OpenAIRE