From sterile labs to rich VR: Immersive multisensory context critical for odors to induce motivated cleaning behavior
| Autor: | Henk Aarts, David Gallagher, Daniel J. V. Beetsma, Theo J. A. van Aerts, Monique A. M. Smeets, Elodie le Berre, Emma Shaw, Jasper H. B. de Groot |
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| Rok vydání: | 2020 |
| Předmět: |
VR
Experimental control Ecological validity Experimental and Cognitive Psychology Context (language use) Olfaction Virtual reality 050105 experimental psychology Article context 03 medical and health sciences 0302 clinical medicine Arts and Humanities (miscellaneous) motivation Pregnancy Developmental and Educational Psychology Olfactometry Humans 0501 psychology and cognitive sciences Valence (psychology) General Psychology Behaviour Change and Well-being behavior 05 social sciences Virtual Reality Smell Odor sniff Odorants Female Psychology (miscellaneous) Psychology 030217 neurology & neurosurgery psychological phenomena and processes Cognitive psychology olfaction |
| Zdroj: | Behavior Research Methods, 52, 1657-1670 Behavior Research Methods Behavior Research Methods, 52, 4, pp. 1657-1670 |
| ISSN: | 1554-351X |
| Popis: | Extending traditional research methods for studying the effects of odor on behavior, this study applied virtual reality (VR) to create a real-world, immersive context that was compared with a traditional sterile, non-immersive lab setting. Using precise odor administration with olfactometry, participants were exposed to three odors (cleaning-related pleasant smell, cleaning-unrelated pleasant smell: vanillin, and odorless air). Our aim was to tease apart whether participants’ motivation to clean was driven by cleaning associations and/or odor pleasantness, and how context would accentuate these effects. The results indeed showed that, in VR only, the cleaning-related smell elicited faster and more energetic cleaning behavior on a custom-designed cleaning task, and faster and more voluminous olfactory sampling compared with controls (vanillin, air). These effects were not driven by odor valence, given the general absence of significant differences between the pleasant control odor vanillin and odorless air. In sum, combining rigorous experimental control with high ecological validity, this research shows the context dependency of (congruent) odors affecting motivated behavior in an immersive context only. Electronic supplementary material The online version of this article (10.3758/s13428-019-01341-y) contains supplementary material, which is available to authorized users. |
| Databáze: | OpenAIRE |
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