An oceanside field experiment on background music effects on the restaurant tab
| Autor: | H. Bruce Lammers |
|---|---|
| Rok vydání: | 2003 |
| Předmět: |
geography
geography.geographical_feature_category Restaurants 05 social sciences Applied psychology Experimental and Cognitive Psychology 030229 sport sciences Sensory Systems 03 medical and health sciences 0302 clinical medicine Sound Attitude 0502 economics and business Humans 050211 marketing Psychology Social Behavior Sound (geography) Music |
| Zdroj: | Perceptual and motor skills. 96(3 Pt 1) |
| ISSN: | 0031-5125 |
| Popis: | Amount of purchase in a restaurant was larger when background music was soft than when loud, confirming prior research. Type of music (soft rock of classical) did not matter. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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