How to read clinical journals: XII. How you too can profit from pharmaceutical advertisements

Autor:	Steven L. Shumak, Donald A. Redelmeier
Jazyk:	angličtina
Rok vydání:	2004
Předmět:	Favourite genetic structures business.industry Advertising General Medicine Profit (economics) Over and above Pharmaceutical Preparations Medicine Clinical Medicine Periodicals as Topic business Wit and Humor as Topic
Popis:	Consider the following scenario. You are perusing your favourite clinical journal and flip to an advertisement for a new drug. The left frame shows a sad looking fellow who seems older than his years. On the right panel, he looks much better and is smiling as he gazes up at a man wearing a white
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ccb31f707501d83a4cf84f2cd26a51f8 https://europepmc.org/articles/PMC534579/ Zobrazit plný text záznamu