How Technogym Created the Wellness Industry
| Autor: | Enzo Peruffo, Paolo Boccardelli |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Technology
business.industry media_common.quotation_subject Strategy Public relations Internationalization Globalization Work (electrical) Expression (architecture) Globalization Challenges Innovation Technology Internationalization Strategy Sociology Dream Challenges business Innovation media_common |
| Zdroj: | Business Despite Borders ISBN: 9783319763057 |
| Popis: | Based on the philosophy mens sana in corpore sano, Technogym is considered by some analysts to be the leading global promoter of wellness. A common expression used to define Technogym stakeholders is “The Wellness Company.” Its founder, the Italian entrepreneur Nerio Alessandri, has transformed a startup based on fitness equipment into an international and competitive business, always convinced that “dream, vision, work, desire and effort have been the fundamental ingredients to succeed.” |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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