Elimination of Phosphate Detergents and Psychological Reactance
| Autor: | Dennis C. Leslie, Robert B. Settle, Michael B. Mazis |
|---|---|
| Rok vydání: | 1973 |
| Předmět: |
Marketing
Economics and Econometrics Thesaurus (information retrieval) Laundry Consumer response 05 social sciences Reactance 050105 experimental psychology 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Business and International Management Psychology Social psychology |
| Zdroj: | Journal of Marketing Research. 10:390-395 |
| ISSN: | 1547-7193 0022-2437 |
| DOI: | 10.1177/002224377301000406 |
| Popis: | This study explores the use of psychological reactance theory to explain consumer response to the elimination of phosphate laundry detergents. Consumers tended to express attitudes consistent with psychological reactance theory predictions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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