Evolution of NPD During Industry Life-Cycles – A Longitudinal Study from the Telecom Industry
| Autor: | Henrik Sievers, Pekka Mattila, Henrikki Tikkanen, Antti Sihvonen, Juho-Petteri Huhtala |
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| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | Aalto University |
| ISSN: | 2151-6561 0065-0668 |
| Popis: | Studies on new product development (NPD) have largely focused on finding antecedents for successful NPD. Various external and internal factors have been suggested as driving NPD success. Specifically, NPD research stream is focused on examining the impact of three factors, which are NPD process formality, internal cross-functional collaboration and external firm-to-firm collaboration. However, understanding how the drivers of successful NPD change during industry life-cycles is still inconclusive. This research aims to bridge this gap by examining these success factors during the different stages of an industry life-cycle. Through an historical study that spans 30 years, the current research highlights how the NPD projects of a single telecom firm change during the evolution of the telecom industry. The research utilizes event structure analysis (ESA) in conjunction with qualitative comparative analysis (QCA) to uncover the changing configurations of NPD performance. The findings of this research highligh... |
| Databáze: | OpenAIRE |
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