Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign
| Autor: | François Lagarde, Ariane Bélanger-Gravel, Lise Gauvin, Nicoleta Cutumisu, Marilie Laferté |
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| Rok vydání: | 2016 |
| Předmět: |
Male
Canada Health Knowledge Attitudes Practice Health (social science) Adolescent Cross-sectional study Population Health Promotion computer.software_genre Logistic regression 03 medical and health sciences Sex Factors 0302 clinical medicine Humans Mass Media 030212 general & internal medicine Child education Exercise Sedentary lifestyle Self-efficacy education.field_of_study Multimedia Recall Communication Age Factors 030229 sport sciences Odds ratio Self Efficacy Random digit dialing Cross-Sectional Studies Logistic Models Socioeconomic Factors Mental Recall Female Sedentary Behavior Psychology computer |
| Zdroj: | Health Communication. 32:103-110 |
| ISSN: | 1532-7027 1041-0236 |
| DOI: | 10.1080/10410236.2015.1099508 |
| Popis: | This study examined factors associated with children's and parents' recall of a communication campaign aimed at promoting children's physical activity. A cross-sectional population-based telephone survey was conducted among 1001 children and their parents. Respondents were recruited through a random digit dialing procedure. Respondents' recall of the campaign, beliefs, sociodemographics as well as levels of physical activity and sedentary behaviors were self-reported. Logistic regression analyses were conducted for tweens and their parents separately. Girls (odds ratio [OR] = 2.1; 95%confidence interval (CI): 1.3, 3.5) were more likely to have unaided recall when compared to boys. Tweens in primary school (OR = 1.9; 95%CI: 1.0, 3.4 and OR = 2.1; 95%CI: 1.4, 3.0) and those speaking French (OR = 3.3; 95%CI: 1.4, 8.1 and OR = 2.9; 95%CI: 1.8, 4.7) were more likely to have unaided and aided recall, respectively. Among parents, tweens' unaided (OR = 12.0; 95%CI: 5.2, 28.1) and aided (OR = 3.3; 95%CI: 1.5, 7.3) recall, obesity status (OR = 2.6; 95%CI: 1.3, 5.3), and low income (OR = 5.2; 95%CI: 1.9, 14.3) were positively associated with recall. Additional beliefs were associated with tweens' and parents' recall of the campaign. The association between sex, language, and recall is in line with the branding strategy adopted and no clear evidence for communication inequalities was observed. |
| Databáze: | OpenAIRE |
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