Can pecuniary and environmental incentives via SMS messaging make households adjust their electricity demand to a fluctuating production?
Autor: | Niels Framroze Møller, Carsten Lynge Jensen, Lars Gårn Hansen, Laura Mørch Andersen |
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Rok vydání: | 2019 |
Předmět: |
Consumption (economics)
Economics and Econometrics Short Message Service business.industry 020209 energy Field experimental data 05 social sciences Control (management) Household-level electricity demand 02 engineering and technology General-to-Specific automatic model selection Opt-out Microeconomics General Energy Incentive SMS messaging Software deployment 0502 economics and business 0202 electrical engineering electronic engineering information engineering Production (economics) SDG 7 - Affordable and Clean Energy Business Electricity 050207 economics |
Zdroj: | Møller, N F, Andersen, L M, Hansen, L G & Jensen, C L 2019, ' Can pecuniary and environmental incentives via SMS messaging make households adjust their electricity demand to a fluctuating production? ', Energy Economics, vol. 80, pp. 1050-1058 . https://doi.org/10.1016/j.eneco.2019.01.023 |
ISSN: | 0140-9883 |
Popis: | The increasing deployment of renewables introduces substantial variability into the production of electricity, requiring demand to be more movable across time. We analyze data from a large Danish fi eld experiment (2015-2016) to investigate whether households can be prompted, via SMS messages, to move electricity consumption, and if so, whether these are motivated by pecuniary or environmental motives. To take heterogeneity fully into account we fi rst use general-to-speci c-based automatic model selection which allows for a different time-series regression for each of the 1488 households studied. From this we obtain a cross-section of estimated SMS effects which we then regress on the motive type. Since households can opt out there is a risk of self-selection. We therefore control for the size, income and average consumption of the household, and the age, educational- and labor market status of the SMS recipient. The results suggest that SMS messages can to some extent motivate households to move consumption. A stronger fi nancial motive seems more effective, whereas a purely environmental motive actually reduces the displaced amount. However, mixing financial and environmental motives seems the most effective. Finally, women and elderly people are more inclined to move consumption. |
Databáze: | OpenAIRE |
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