Influence of verbal and visual stimuli on different aspects of consumer vison, emotional response and purchase decision

Autor:	Löhr, Hannah, Beckenkamp, Martin
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	emotional responses online marketing purchase decisions imaginative processes online retailing consumer vision
Zdroj:	Aachen : RWTH Aachen University 179-182 (2022). doi:10.18154/RWTH-CONV-245939 Proceedings of the 12th Media Psychology Conference 2021 (MediaPsych 2021) : September 8 10, 2021 RWTH Aachen University, Aachen, Germany / Astrid Rosenthal-von der Pütten, Malte Elson, Stefan Schiffer (editors) Proceedings of the 12th Media Psychology Conference 2021 (MediaPsych 2021) : September 8 10, 2021 RWTH Aachen University, Aachen, Germany / Astrid Rosenthal-von der Pütten, Malte Elson, Stefan Schiffer (editors)12. Media Psychology Conference, MediaPsych 2021, Aachen, Germany, 2021-09-08-2021-09-10
DOI:	10.18154/rwth-conv-245939
Popis:	Proceedings of the 12th Media Psychology Conference 2021 (MediaPsych 2021) : September 8 10, 2021 RWTH Aachen University, Aachen, Germany / Astrid Rosenthal-von der P��tten, Malte Elson, Stefan Schiffer (editors) 12th Media Psychology Conference, MediaPsych 2021, Aachen, Germany, 8 Sep 2021 - 10 Sep 2021; Aachen : RWTH Aachen University 179-182 (2022). Published by RWTH Aachen University, Aachen
Databáze:	OpenAIRE
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