Internet use, competition, and geographical rescoping in Yellow Pages advertising
| Autor: | Lesley Chiou, E. Nilay Kafali, Marc Rysman |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Economics and Econometrics
Internet use business.industry 05 social sciences Advertising Competitor analysis Management Monitoring Policy and Law Market concentration Competition (economics) 0502 economics and business Price dispersion The Internet Internet penetration 050207 economics business 050205 econometrics |
| Zdroj: | Information Economics and Policy. 52:100867 |
| ISSN: | 0167-6245 |
| DOI: | 10.1016/j.infoecopol.2020.100867 |
| Popis: | This paper examines the effect of Internet penetration on competition and prices in the market for Yellow Pages advertising. We find that the diffusion of the Internet is associated with a decrease in the number of competitors and average prices for printed advertisements in the long-run. However, the decrease in prices is attenuated both by increasing market concentration as firms exit and by geographic rescoping as remaining firms reposition their products. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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