The rise of the ‘Netflix tax’ and what it means for sustaining European audiovisual markets
| Autor: | Karen Donders, Ivana Kostovska, Tim Raats |
|---|---|
| Přispěvatelé: | Communication Sciences, Faculty of Economic and Social Sciences and Solvay Business School, Studies in Media, Innovation and Technology, Brussels Center for Competition Policy |
| Rok vydání: | 2020 |
| Předmět: |
policy toolkit
Organizational Behavior and Human Resource Management OTT business.industry Strategy and Management Comparative case VOD Geography Planning and Development Study research Social Sciences(all) AVMSD International trade film Netflix Eu countries Media policy Management of Technology and Innovation Political science business audiovisual policy |
| Zdroj: | Innovation: The European Journal of Social Science Research. 33:423-441 |
| ISSN: | 1469-8412 1351-1610 |
| DOI: | 10.1080/13511610.2020.1774354 |
| Popis: | This article builds on comparative case study research of four EU countries which have imposed ‘Netflix taxes’ – France, Germany, Belgium (Flanders) and Italy. It examines to what extent the introduced investment obligations are actually future-proof as part of developing long term sustainable audiovisual policy toolkits. We argue that Netflix taxes are introduced in a path-dependent manner, by building on familiar policy instruments, previously applied to other audiovisual players. We identify differences between the imposed investment obligations in terms of the type of Netflix taxes and their scope and pinpoint the similarities. Our findings show that Netflix taxes are driven by an economic rationale, that is to increase the global competitiveness of domestic films and improve their performance on global VOD platforms and that policymakers aim to integrate players such as Netflix, into their cultural models, rather than going against them. |
| Databáze: | OpenAIRE |
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