The Influence of Community Structure on Opinion Expression: An Agent-Based Model
| Autor: | Benjamin Cabrera, Felix Brünker, Daniel Röchert, Stefan Stieglitz, Björn Ross |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Kommunikationswissenschaft
Economics and Econometrics Agent-based model Spiral of silence spiral of silence Stochastic block model Network Public opinion Political science Social media C15 Business and International Management Original Paper business.industry Communities Community structure Public relations agent-based model stochastic block model communities Informatik Expression (architecture) Human resource management network Affect (linguistics) business D85 |
| Zdroj: | Cabrera, B, Ross, B, Röchert, D, Brünker, F & Stieglitz, S 2021, ' The Influence of Community Structure on Opinion Expression: An Agent-Based Model ', Journal of Business Economics . https://doi.org/10.1007/s11573-021-01064-7 Journal of Business Economics |
| DOI: | 10.1007/s11573-021-01064-7 |
| Popis: | Social media has become important in shaping the public discourse on controversial topics. Many businesses therefore monitor different social media channels and try to react adequately to a potentially harmful opinion climate. Still, little is known about how opinions form in an increasingly connected world. The spiral of silence theory provides a way of explaining deviations between the perceived opinion climate and true beliefs of the public. However, the emergence of a spiral of silence on social media is hard to observe because only the thoughts of those who express their opinions are evident there. Recent research has therefore focused on modelling the processes behind the spiral of silence. A particular characteristic of social media networks is the presence of communities. Members of a community tend to be connected more with other members of the same community than with outsiders. Naturally, this might affect the development of public opinion. In the present article we investigate how the number of communities in a network and connectivity between them affects the perceived opinion climate. We find that higher connectivity between communities makes it more likely for a global spiral of silence to appear. Moreover, a network fragmented into more, smaller communities seems to provide more “safe spaces” for a minority opinion to prevail. |
| Databáze: | OpenAIRE |
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