The PersonaCheck System for Personalizing M-Commerce Checkout Processes
| Autor: | Constantinides, Anthony G., Belk, Marios, Germanakos, Panagiotis, Samaras, George S. |
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| Přispěvatelé: | Belk, Marios [0000-0001-6200-0178] |
| Rok vydání: | 2015 |
| Předmět: |
User interfaces
Cognitive Styles Computer science M-Commerce Mobile Web Context (language use) Interaction design Adaptive interactive systems Personalization World Wide Web Information management Adaptive user interface Individual Differences Data reduction business.industry Checkout Process User modeling Mobile commerce Commerce Websites Personalizations Cognitive processing Process design Rule-based mechanisms business Cognitive style |
| Zdroj: | Proceedings-IEEE International Conference on Mobile Data Management 16th IEEE International Conference on Mobile Data Management, MDM 2015 MDM (1) |
| Popis: | This demonstration paper presents a Web-based adaptive interactive system for personalizing the checkout process of M-Commerce Web environments, coined Persona Check. In particular, the system personalizes the visual and interaction design aspects of a mobile Web-based checkout process based on users' cognitive style theory which argues that individuals have differences in the way they process and organize information, as well as experience their context and environment in different manners and perspectives. The Persona Check system consists of three main components: i) an M-Commerce environment for creating and managing the checkout process designs, ii) a user modeling component in which explicit user data collection methods are performed for eliciting the users' cognitive processing characteristics, and iii) an adaptive user interface that is responsible for performing rule-based mechanisms for deciding and communicating the "best-fit" checkout process design to the users based on their cognitive styles. © 2015 IEEE. 1 303 306 Sponsors: Aalborg University et al. IEEE Computer Society IEEE Technical Committee on Data Engineering The National Science Foundation University of Pittsburgh Conference code: 118117 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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