Coordination patterns reveal online political astroturfing across the world

Autor: David Schoch, Franziska B. Keller, Sebastian Stier, JungHwan Yang
Rok vydání: 2021
Předmět:
Kampagne
campaign
Politikwissenschaft
social media
300 Social sciences
sociology & anthropology

Twitter
Netzwerkanalyse
ddc:070
Interactive
electronic Media

Desinformation
Soziale Medien
Humans
Political Process
Elections
Political Sociology
Political Culture

Social sciences
sociology
anthropology

Political science
network analysis
interaktive
elektronische Medien

News media
journalism
publishing

Erhebungstechniken und Analysetechniken der Sozialwissenschaften
politische Willensbildung
politische Soziologie
politische Kultur

Internet
Multidisciplinary
Sozialwissenschaften
Soziologie

Methods and Techniques of Data Collection and Data Analysis
Statistical Methods
Computer Methods

disinformation
principal-agent-theory
ddc:320
ddc:300
Publizistische Medien
Journalismus
Verlagswesen

Principal-Agent-Modell
Social Media
Zdroj: Schoch, David; Keller, Franziska B; Stier, Sebastian; Yang, JungHwan (2022). Coordination patterns reveal online political astroturfing across the world. Scientific reports, 12(1), p. 4572. Springer Nature 10.1038/s41598-022-08404-9
Scientific Reports
ISSN: 2045-2322
DOI: 10.1038/s41598-022-08404-9
Popis: Online political astroturfing—hidden information campaigns in which a political actor mimics genuine citizen behavior by incentivizing agents to spread information online—has become prevalent on social media. Such inauthentic information campaigns threaten to undermine the Internet’s promise to more equitable participation in public debates. We argue that the logic of social behavior within the campaign bureaucracy and principal–agent problems lead to detectable activity patterns among the campaign’s social media accounts. Our analysis uses a network-based methodology to identify such coordination patterns in all campaigns contained in the largest publicly available database on astroturfing published by Twitter. On average, 74% of the involved accounts in each campaign engaged in a simple form of coordination that we call co-tweeting and co-retweeting. Comparing the astroturfing accounts to various systematically constructed comparison samples, we show that the same behavior is negligible among the accounts of regular users that the campaigns try to mimic. As its main substantive contribution, the paper demonstrates that online political astroturfing consistently leaves similar traces of coordination, even across diverse political and country contexts and different time periods. The presented methodology is a reliable first step for detecting astroturfing campaigns.
Databáze: OpenAIRE