Valence Attacks Harm the Electoral Performance of the Left but Not the Right

Autor:	Jae-Hee Jung, Margit Tavits
Rok vydání:	2021
Předmět:	Harm Sociology and Political Science media_common.quotation_subject 05 social sciences 050602 political science & public administration Personality Valence (psychology) Psychology Social psychology Competence (human resources) 0506 political science media_common
Zdroj:	The Journal of Politics. 83:277-290
ISSN:	1468-2508 0022-3816
Popis:	During election campaigns, parties attack each other’s non-ideological traits such as competence and integrity. However, it is unclear to what extent valence attacks reduce voter support for the target party. Drawing from theories on left-right personality and associated cognitive flexibility, we argue that valence attacks harm the electoral performance of leftist but not rightist parties. The relative openness of leftist voters makes them more willing to accept negative information about their party and act upon it. In contrast, the relative closedness of rightist voters makes them less likely to reconsider their political preferences in the face of negative information. We find robust evidence for our argument at the aggregate and individual levels using original data on media coverage of party campaigns in 10 European countries. We also provide experimental evidence in support of our argument. The findings have important implications for research on non-ideological rhetoric in party competition.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c86458d9453260290d39691b04f760d9 https://doi.org/10.1086/709299 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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