The importance given to food naturalness attributes by millennial university students
Autor: | Maria Beatriz Gonzalez-Sanchez, Ernesto Lopez-Valeiras, Eloi Jorge |
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Rok vydání: | 2020 |
Předmět: |
030309 nutrition & dietetics
Geography Planning and Development TJ807-830 Context (language use) Sample (statistics) Management Monitoring Policy and Law TD194-195 Renewable energy sources 03 medical and health sciences Naturalness importance 0502 economics and business GE1-350 5308.02 Comportamiento del Consumidor food naturalness Consumer group 0303 health sciences millennials Environmental effects of industries and plants Renewable Energy Sustainability and the Environment 05 social sciences trust Confirmatory factor analysis Environmental sciences Natural food 5302.01 Indicadores Económico 050211 marketing Psychology Social psychology 3206 Ciencias de la Nutrición |
Zdroj: | Investigo. Repositorio Institucional de la Universidade de Vigo Universidade de Vigo (UVigo) Sustainability Volume 12 Issue 2 Sustainability, Vol 12, Iss 2, p 728 (2020) |
Popis: | So-called natural food is one of the most significant current trends in the food business. Despite this trend, previous research on the measurement of naturalness has made no distinction between different groups of consumers. Therefore, the objective of this study is to explore the attributes important to millennial university students when evaluating food naturalness. The study is based on a questionnaire administered to a sample of 372 respondents. Using a partial least square (PLS) methodology, it performs a standard confirmatory factor analysis for measurement and validations. As a result, it identifies one attribute linked to how the food is grown and eight attributes associated to how it is produced and processed. These findings have several implications. Apart from testing previous scales in a millennial context, they confirm that market strategies must take different understandings of naturalness into account contingent upon the consumer group. Diputación de Ourense | Ref. INOU 17-10 Universidade de Vigo | Ref. INOU 17-10 |
Databáze: | OpenAIRE |
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