Food tracking and blockchain-induced knowledge: a corporate social responsibility tool for sustainable decision-making
Autor: | Christian Rainero, Giuseppe Modarelli |
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Rok vydání: | 2021 |
Předmět: |
Traceability
Supply chain media_common.quotation_subject 05 social sciences Context (language use) Value creation Scarcity Knowledge CSR Food Sustainability Multinational corporation 0502 economics and business Business Management and Accounting (miscellaneous) Corporate social responsibility 050211 marketing Business Business case Marketing 050203 business & management Food Science media_common |
Zdroj: | British Food Journal. 123:4284-4308 |
ISSN: | 0007-070X |
Popis: | PurposeIn the disruptive technologies era, the lack of convincing business cases on blockchain (BC) adoption about food supply chain, the existence of uncertainties and barriers to adoption due to knowledge scarcity on characteristics as well as the potentialities and risks involved in it, have triggered the need to investigate the first multinational BC adoption for food supply chain in Europe, to consider how it can guarantee knowledge for the consumption/purchase decision-making and the creation-mechanism of consciousness for sustainable behavioral choice.Design/methodology/approachThe authors provide a field exploratory analysis based on customers' perceptions and real knowledge about BC (as a knowledge-constructive tool) in the food and beverage sector. This connected with the need for an informed context, favoring sustainable conscious decision-making related to both the food chain and innovation acceptance. This analysis included the use of innovation acceptance as a corporate social responsibility (CSR) strategic orientation through a survey- and interview-based field analysis (80 respondents).FindingsThe findings of this study can be considered as antecedents of innovation acceptance in the sector. The analysis assesses consumers' scarce knowledge and perceptions on the BC system, the scarce usage level and the higher acquiring propensity for traceable foodstuffs generating bi-directional/dimensional value, considering that consumption habits could change through security and certainty antecedents and induced knowledge provided by external technological intervention.Originality/valueBy trying to match innovation and the knowledge-construction need as a vehicle for acceptance, the theoretical contribution would empower the literature on food traceability from the perspective of strategic BC application through a from-knowledge-to-knowledge strategy. |
Databáze: | OpenAIRE |
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