On the association between risk attitude and fruit and vegetable consumption: insights from university students in Italy
| Autor: | Samuele Trestini, Elisa Giampietri, Giuseppe Bugin |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
0301 basic medicine
Economics and Econometrics Consumer choice media_common.quotation_subject 030209 endocrinology & metabolism Agricultural industries Fruit and vegetable intake Compliance (psychology) 03 medical and health sciences 0302 clinical medicine Fruit and vegetable intake Risk attitude Consumer behaviour Health benefit Healthy diet Perception Environmental health ddc:330 TX341-641 Association (psychology) Consumer behaviour media_common Health benefit Consumption (economics) HD9000-9495 030109 nutrition & dietetics Risk aversion Nutrition. Foods and food supply Agricultural and Biological Sciences (miscellaneous) Healthy diet Risk attitude Ordered logit Psychology Food Science |
| Zdroj: | Agricultural and Food Economics, Vol 9, Iss 1, Pp 1-16 (2021) |
| Popis: | As a novel contribution, this paper explores the possible association between individual risk attitudes and consumer fruit and vegetable (FV) intake. Inspired by the literature, the study also investigates the relationship between FV consumption frequency and health consciousness, perceived health benefits, trust, and attitude towards eating the recommended five-a-day FV portions. An ordered logit model is estimated on data collected through direct interviews among university students. The results show that risk aversion has a positive effect on consumer choice to eat the recommended number of FV servings, similar to the individual health consciousness and the perception of health benefits. The results pave the way for new research that aims to provide useful evidence for the implementation of new strategies to foster people’s FV intake in compliance with the five-a-day recommendation. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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