| Autor: |
Monica Cugno, Rebecca Castagnoli, Giacomo Buchi |
| Rok vydání: |
2020 |
| Předmět: |
|
| DOI: |
10.4018/978-1-7998-1419-1.ch002 |
| Popis: |
The chapter analyses the literature on Industry 4.0 to understand the effect that Industry 4.0 has on customer co-creation process. The chapter is conceptual and is based on a literature analysis—conducted through ISI-Thompson Web of Science—that answers two research question: (RQ1) if and (RQ2) how the Industry 4.0 changes the customer value co-creation process. The results are summarized into a conceptual framework that shows how Industry 4.0 transforms the creation of value for customers, of customers, and with customers. The implications encourage managers and policymakers to implement a wider range of enabling technologies along the various phases of the supply chain and to adopt a new way to manage the company itself and the relations with customers involving them in the co-creation of products. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
