Partisan Selective Exposure in Times of Political and Technological Upheaval: A Social Media Field Experiment
| Autor: | Cornelia Mothes, Jakob Ohme |
|---|---|
| Přispěvatelé: | Political Communication & Journalism (ASCoR, FMG), Communication |
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
informational utility
democracy Bedrohung ddc:070 information lcsh:Communication. Mass media Biology and political orientation 0508 media and communications Soziale Medien online opinion Voting Benutzer social endorsements news threat user media_common Wirkungsforschung Rezipientenforschung Communication opinion 05 social sciences Orientierung Stimmung Liberal democracy populism lcsh:P87-96 Parteilichkeit Meinungsbildung confirmation bias incidental exposure selective exposure Demokratie Populismus mood social media media_common.quotation_subject election 050801 communication & media studies Impact Research Recipient Research Wahl partiality 050905 science studies opinion formation orientation Politics Interactive electronic Media selective perception Medien Political science Social media interaktive elektronische Medien News media journalism publishing Online-Medien Nachrichten media selektive Wahrnehmung online media Meinung Populism partisanship Confirmation bias Political economy Sympathy Publizistische Medien Journalismus Verlagswesen 0509 other social sciences |
| Zdroj: | Media and Communication, 7(3), 42-53. Cogitatio Press Media and Communication, Vol 7, Iss 3, Pp 42-53 (2019) Media and Communication selective exposure in a changing political and media environment |
| ISSN: | 2183-2439 |
| Popis: | Contemporary democracies are increasingly shaped by a surge of populism, posing serious threats to the idea of liberal democracy. Particularly in the run-up to elections, knowledge of such threats is essential for citizens to cast an informed vote. Against this background, the present study examined the likelihood of media users to engage with political news providing critical perspectives on populist movements in a 24-hour social media field experiment during the 2017 federal election campaign in Germany (N = 210). Based on two selective exposure measures, findings suggest that exposure to critical news is contingent upon the conceptualization of populist partisanship as a political orientation of either high commitment (i.e., voting intention) or high affinity (i.e., sympathy for a party). While high commitment triggered a rather classic confirmation bias, especially regarding click decisions, high affinity caused selection patterns to be more strongly guided by informational utility, particularly during newsfeed browsing, with counter-attitudinal information receiving more attention. When public sentiment cues were present, however, attitudinal patterns disappeared. These findings imply that partisan news use in times of political upheaval is best gauged by taking a closer look at the particular type of partisanship that guides selective exposure, as both types of partisanship caused contrary exposure patterns, and that today’s news environments potentially override attitudinal influences by providing additional social monitoring cues. |
| Databáze: | OpenAIRE |
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