Whiskey: marketplace icon
| Autor: | Douglas B. Holt |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Economics and Econometrics
Social Psychology media_common.quotation_subject cultural icon 050801 communication & media studies Context (language use) Jack Daniel’s marketplace icon Consumption (sociology) Visual arts Craft 0508 media and communications iconic brands whiskey 0502 economics and business Sociology media_common computer.programming_language Marketing 05 social sciences ideology cultural analysis Branding Cultural analysis Anthropology 050211 marketing Ideology Icon Iconicity computer |
| Zdroj: | Holt, D B 2018, ' Whiskey : marketplace icon ', Consumption Markets and Culture, vol. 21, no. 1, pp. 76-81 . https://doi.org/10.1080/10253866.2016.1199360 |
| ISSN: | 1477-223X 1025-3866 |
| DOI: | 10.1080/10253866.2016.1199360 |
| Popis: | Brands are potent and efficient vehicles to diffuse and reproduce ideologies. This article revisits over a decade of research on Jack Daniel’s as an iconic brand, and provides a behind the scenes look at the process of researching cultural brands. It describes whiskey as a marketplace icon that reflects particular cultural ideologies, and updates the Jack Daniel’s story in the context of the craft liquor movement. Iconic brands, cultural icons, and marketplace icons are discussed. Further distinctions between iconicity at the category, segment and brand level are made. The article is transcribed and edited from an interview with Consumption Markets & Culture editor Jonathan Schroeder in June 2015. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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