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This research aims to identify which category of students try for employment and which are planned for higher education. This paper also reveals information about the source of information for higher education. The study aims to understand students' perceptions while selecting institutions for higher education. This research is based on primary data. Information from 216 students from Kalyan City is collected Towards their perception of higher education. Data is collected through a structured questionnaire method. Primary data is analysed using SPSS software. For the analysis of data, statistical techniques such as mean, standard deviation, Cronbach Alpha validity test, and Chi-square test are applied. Results of the study indicate students with excellent or good academic performance are intended for higher education. Source of information about higher education institutes is Mainly websites and social media. The most influencing factor in selecting an institution is the institution's brand. |
