B2C Business Models for Museum and Cultural Travel Mixed Reality Solutions

Autor:	Olli I. Heimo, Teijo Lehtonen, Timo Korkalainen, Lauri Viinikkala, Tuomas Mäkilä
Jazyk:	angličtina
Rok vydání:	2016
Předmět:	Video gaming ta113 Engineering Multimedia Electronic business business.industry Mobile business development Business model computer.software_genre Mixed reality World Wide Web Business logic business Video game computer ta512
Zdroj:	MindTrek
DOI:	10.1145/2994310.2994349
Popis:	In this paper B2C business models for cultural travel mixed reality solutions are analysed through both mobile application and video game business model frameworks. We argue that there are several business models that overlap both traditional application business in mobile ecosystems as well as video gaming and there are quite a few that are not (yet) feasible. This study presents a new improved model to comprehend and further analyse the MR business logic in museums and cultural travel business-to-customer business models.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2b35be92339b622d1cda51090f487b0 https://doi.org/10.1145/2994310.2994349 Zobrazit plný text záznamu