Integrated Knowledge Management Strategy: A Preliminary Literature Review
| Autor: | Mum Wai Yip, Nooh Abu Bakar, Sabariyah Din, Alex Hou Hong Ng |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
Integrated knowledge management strategy
Knowledge management business.industry Context (language use) Codification Strategy Personalization Retail industry Knowledge Management Software deployment Knowledge Management Strategy Operational efficiency Personalization Strategy General Materials Science Business Market share Set (psychology) |
| Zdroj: | Procedia - Social and Behavioral Sciences. 57:209-214 |
| ISSN: | 1877-0428 |
| DOI: | 10.1016/j.sbspro.2012.09.1176 |
| Popis: | The significance of retail industry could be shown from its percentage contribution to the Malaysian GDP. A proper deployment of KM had been found to improve financial competitiveness, operational efficiency and increased market share. It is in this context, that this paper is set with a purpose to identify an effective KM strategy for the Malaysian modern retail chains. The paper reveals two types of KM's strategies commonly practiced in organizations namely: codification and personalisation strategies. The IT is proposed as a platform to integrate both strategies. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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