Big drinkers: How BMI, gender and rules of thumb influence the free pouring of wine

Autor: Laura Smarandescu, Brian Wansink, Doug Walker
Rok vydání: 2014
Předmět:
Zdroj: International Journal of Drug Policy. 25:1060-1065
ISSN: 0955-3959
DOI: 10.1016/j.drugpo.2014.07.020
Popis: Background This research examines free pouring behavior and provides an account of how Body Mass Index (BMI) and gender might lead to the overpouring, and consequently the overconsumption of wine. Methods An observational study with young adults investigated how BMI and gender affect free-pouring of wine over a variety of pouring scenarios, and how rules-of-thumb in pouring affect the quantities of alcohol poured by men and women across BMI categories. Results For men, the amount poured was positively related to BMI. However, BMI did not affect pours by women. The use of the "half glass" rule-of-thumb in pouring reduced the volume of wine poured by over 20% for both men and women. Importantly, this rule-of-thumb substantially attenuated the pours by men at high BMI levels. Conclusion Increasing awareness of pouring biases represents an early and effective step toward curbing alcohol consumption among men, and especially those who are overweight. Additionally, using a simple "half glass" rule-of-thumb may be an effective way to curb overpouring, despite non-standard glass sizes.
Databáze: OpenAIRE