Consumers’ Adoption and Use of E-Currencies in Virtual Markets in the Context of an Online Game
| Autor: | Artur Strzelecki, Magdalena Gawron |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
HF5001-6182
Computer science Context (language use) 02 engineering and technology e-currency online games Metaverse Outcome (game theory) Structural equation modeling Carry (investment) 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Business Marketing virtual world virtual market Notice business.industry 05 social sciences Usability General Business Management and Accounting Computer Science Applications Virtual currency 050211 marketing business |
| Zdroj: | Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 71, Pp 1266-1279 (2021) Journal of Theoretical and Applied Electronic Commerce Research Volume 16 Issue 5 Pages 71-1279 |
| ISSN: | 0718-1876 |
| Popis: | Virtual worlds have created unique economies whose outcome is e-currencies, which link the electronic universe and reality. This article aims to examine how perceived usefulness, perceived ease of use, perceived risks, and perceived trust significantly impact consumers’ virtual currencies’ behaviour. The study tested and used an adapted TAM model in the context of virtual currencies using structural equation modelling. The partial least square method of structural equation modelling is employed to test the proposed research model. The study utilises an online survey to obtain data from 205 virtual currency consumers. The data set was analysed using SmartPLS 3 software. The results showed that the best predictor of consumers’ intention to use virtual currencies is perceived usefulness, followed by perceived ease of use. Perceived trust predicts consumers’ perceived usefulness and perceived ease of use. These findings reveal that virtual currencies are seen as useful and easy to use. Consumers trust them enough but notice the risks they carry. They can also accept problems associated with them when it comes to their intention to use them. |
| Databáze: | OpenAIRE |
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