A Systematic Literature Review and Analysis of Mobile Retailing Adoption
| Autor: | Olli Tyrväinen, Heikki Karjaluoto |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
retailing
vähittäiskauppa Knowledge management Computer science business.industry Mobile channel 05 social sciences review article 02 engineering and technology mobiilikauppa älypuhelimet Review article Human-Computer Interaction Systematic review 020204 information systems Management of Technology and Innovation 0502 economics and business 0202 electrical engineering electronic engineering information engineering asiakaskokemus 050211 marketing mobile shopping business käyttöönotto systemaattiset kirjallisuuskatsaukset |
| Zdroj: | Journal of Internet Commerce. 18:221-247 |
| ISSN: | 1533-287X 1533-2861 |
| DOI: | 10.1080/15332861.2019.1595364 |
| Popis: | The purpose of this study is to provide a comprehensive updated review and analysis of mobile retailing adoption. Although research on mobile channel utilization has increased significantly in recent years and many new studies on this topic have been published, research has not yet provided a clear structure regarding how consumers’ expectations have advanced in relation to mobile retailing adoption. Thus, this study synthetizes the mobile retail adoption literature and develops a framework for it. Our systematic literature review analyzed 94 scientific articles that were published between 2010 and 2018 to determine customers’ different expectations and demands during different mobile channel adoption stages. Our findings enhance the understanding of how retailers can serve customers in each stage. In addition, our framework provides opportunities and provokes questions for further research as well as shifts the focus from technology adoption-oriented topics toward customer journeys. peerReviewed |
| Databáze: | OpenAIRE |
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