Bolder is Better: Raising User Awareness through Salient and Concise Privacy Notices
| Autor: | Kurt Alexander Ackermann, Björn Scheppler, Nico Ebert |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
FOS: Computer and information sciences
Computer science Privacy policy Internet privacy Computer Science - Human-Computer Interaction Sample (statistics) 02 engineering and technology Variation (game tree) 005: Computerprogrammierung Programme und Daten Information system Human-Computer Interaction (cs.HC) Information saliency 0202 electrical engineering electronic engineering information engineering 0501 psychology and cognitive sciences 050107 human factors Recall business.industry 05 social sciences Privacy awareness 020207 software engineering Usability Transparency (behavior) Experimental design Salient business |
| Zdroj: | CHI |
| DOI: | 10.48550/arxiv.2101.08021 |
| Popis: | This paper addresses the question whether the recently proposed approach of concise privacy notices in apps and on websites is effective in raising user awareness. To assess the effectiveness in a realistic setting, we included concise notices in a fictitious but realistic fitness tracking app and asked participants recruited from an online panel to provide their feedback on the usability of the app as a cover story. Importantly, after giving feedback, users were also asked to recall the data practices described in the notices. The experimental setup included the variation of different levels of saliency and riskiness of the privacy notices. Based on a total sample of 2,274 participants, our findings indicate that concise privacy notices are indeed a promising approach to raise user awareness for privacy information when displayed in a salient way, especially in case the notices describe risky data practices. Our results may be helpful for regulators, user advocates and transparency-oriented companies in creating or enforcing better privacy transparency towards average users that do not read traditional privacy policies. |
| Databáze: | OpenAIRE |
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