Facebook usage intensity and compulsive buying tendency: the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression
| Autor: | Md. Arafat Al Mamun, A. F. M. Jalal Ahamed, Yam B. Limbu |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Mediation (statistics) media_common.quotation_subject Self-esteem behavioral disciplines and activities Management Information Systems Moderated mediation Self promotion Compulsive buying Personality Business and International Management Psychology Social psychology Practical implications Depression (differential diagnoses) media_common |
| Zdroj: | International Journal of Electronic Marketing and Retailing. 12:69 |
| ISSN: | 1741-1033 1741-1025 |
| Popis: | While Facebook usage intensity (FBUI) and compulsive buying tendency (CBT) have individually received increased research attention, very little is known about the mechanisms through which FBUI affects CBT. This study proposes and tests a multiple mediation model in which the effect of FBUI on CBT is mediated by personality characteristics (envy, self-esteem, and self-promotion). The study also explores the moderating effect of depression on these mediated relationships. The results of a self-administered survey of 393 Bangladeshi adults support the proposed moderated mediation model. The effect of FBUI on CBT is mediated by envy and self-esteem independently. The FBUI indirectly affects CBT through serial mediators: 1) envy and self-esteem; 2) envy and self-promotion. These serial mediating effects are moderated by depression. The theoretical and practical implications of these findings are discussed. |
| Databáze: | OpenAIRE |
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