Approximating Farm‐Level Returns to Incremental Advertising Expenditure: Methods and an Application to the Australian Meat Industry

Autor:	Nicholas E. Piggott, R. R. Piggott, Victor Wright
Rok vydání:	1995
Předmět:	Economics and Econometrics Farm level Meat packing industry business.industry Economics ComputingMilieux_COMPUTERSANDSOCIETY Revenue ComputingMilieux_LEGALASPECTSOFCOMPUTING Advertising business Agricultural and Biological Sciences (miscellaneous) Profit (economics)
Zdroj:	American Journal of Agricultural Economics. 77:497-511
ISSN:	1467-8276 0002-9092
DOI:	10.2307/1243219
Popis:	Equilibrium displacement modeling is used to analyze the effects of incremental advertising expenditure by the Australian beef, lamb, and pork industries in domestic and export markets. The effects on prices, quantities traded, revenues, producer surpluses, and profits net of advertising expenditure are reported. Cross-commodity impacts of advertising are highlighted, including how one industry has to adjust its advertising expenditure to preserve profit levels in the face of increased advertising by another industry. The procedures used are useful when decisions about advertising expenditure need to be made quickly.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bd42602d608c1930b012b974835a54a3 https://doi.org/10.2307/1243219 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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