Business-cycle research in marketing
| Autor: | Deleersnyder, Barbara, Dekimpe, Marnik, Wierenga, B., van der Lans, R. |
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| Přispěvatelé: | Department of Marketing, Research Group: Marketing |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | International Series in Operations Research & Management Science ISBN: 9783319569390 Handbook of Marketing Decision Models, 361-384 ISSUE=2;STARTPAGE=361;ENDPAGE=384;TITLE=Handbook of Marketing Decision Models |
| DOI: | 10.1007/978-3-319-56941-3_12 |
| Popis: | The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations , can be among the most influential determinants of a firm’s activities and performance. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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