Online Group Buying (OGB) in Agricultural Food Businesses: An Exploratory Study
| Autor: | Shams Rahman, Abu Noman Faruq Ahmmed, Caroline Chan, Mohammad Alamgir Hossain |
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| Přispěvatelé: | Royal Melbourne Institute of Technology University (RMIT University), Sher-e-Bangla Agricultural University [Bangladesh] (SAU), Amany Elbanna, Yogesh K. Dwivedi, Deborah Bunker, David Wastell, TC 8, WG 8.6 |
| Rok vydání: | 2018 |
| Předmět: |
Group buying
business.industry [SHS.INFO]Humanities and Social Sciences/Library and information sciences Framework 05 social sciences Exploratory research Exploratory Developing country Agriculture 050801 communication & media studies Context (language use) Business model Focus group Online group buying (OGB) Diffusion 0508 media and communications [INFO]Computer Science [cs] Business 0509 other social sciences Marketing 050904 information & library sciences Practical implications |
| Zdroj: | Smart Working, Living and Organising ISBN: 9783030043148 TDIT IFIP Advances in Information and Communication Technology International Working Conference on Transfer and Diffusion of IT (TDIT) International Working Conference on Transfer and Diffusion of IT (TDIT), Jun 2018, Portsmouth, United Kingdom. pp.76-89, ⟨10.1007/978-3-030-04315-5_6⟩ |
| Popis: | Part 2: Sharing Economy and Social Media; International audience; Although agricultural produces occupy a reasonable portion of OGB businesses, glaringly, a limited research has been reported investigating the issues related to OGB businesses for agricultural commodity. To understand the enablers and inhibitors of OGB adoption in agricultural businesses, we conducted an exploratory research in a developing country i.e., Bangladesh which is unique in many contexts. Based on the data obtained from two focus group discussions and two interviews, we reported a unique OGB business model, particularly form the context of a developing country. This model also explains how OGB can operate in this specific industry. Moreover, we developed a framework to explain adoption of OGB in agricultural businesses. To the best of our knowledge, this is a unique effort employed to explain OGB dynamics from the perspective of supply-side stakeholders, and specifically in agricultural food sector. We briefly reported some practical implications of this study and offered future research directions. |
| Databáze: | OpenAIRE |
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