Evaluation of Precautionary Measures Taken for COVID-19 in the Hospitality Industry During Pandemic
| Autor: | Özgür Davras, Sait Durgun |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Coronavirus disease 2019 (COVID-19)
business.industry media_common.quotation_subject Social distance 05 social sciences Context (language use) Hospitality industry Content analysis Tourism Leisure and Hospitality Management Perception 0502 economics and business Pandemic 050211 marketing Marketing business 050212 sport leisure & tourism Tourism media_common |
| Zdroj: | Journal of Quality Assurance in Hospitality & Tourism. 23:960-982 |
| ISSN: | 1528-0098 1528-008X |
| DOI: | 10.1080/1528008x.2021.1932013 |
| Popis: | The precautionary measures taken against COVID-19 in hotel businesses are important in terms of providing the perception of safe tourism to tourists during the pandemic. Thus, this study aims to determine the dimensional structure of the precautionary measures taken against the pandemic in hotel businesses, and to understand if these measures contribute to tourists' satisfaction and their dissatisfaction. In this context, through content analysis 1418 online reviews were examined on TripAdvisor between June and August 2020. Ten main categories and twenty eight subcategories were determined as a result of the analysis. While the safety perceptions of tourists regarding the measures taken were high in Disinfection and Hygiene, Temperature Measurement, it was observed that it was low in Social Distance and Mask Usage. The study offers clear theoretical and managerial implications for tourism literature and hotelier. |
| Databáze: | OpenAIRE |
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