Demand management: the role of cross-functional integration in a context of political turbulence
| Autor: | Marlos Rocha de Freitas, Per Hilletofth, Daniel Jugend, Pedro Carlos Oprime, Márcio Lopes Pimenta |
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| Přispěvatelé: | Universidade Federal de Uberlândia (UFU), Jonkoping Univ, Universidade Estadual Paulista (Unesp), Universidade Federal de São Carlos (UFSCar) |
| Rok vydání: | 2020 |
| Předmět: |
Demand management
Supply chain 05 social sciences Context (language use) General Medicine Competitive advantage Influencer marketing Product (business) Case method 0502 economics and business Team Spirit 050211 marketing Business Automobile industry 050203 business & management Industrial organization Cross-functional integration |
| Zdroj: | Web of Science Repositório Institucional da UNESP Universidade Estadual Paulista (UNESP) instacron:UNESP |
| ISSN: | 1355-5855 |
| DOI: | 10.1108/apjml-11-2018-0473 |
| Popis: | PurposeThe purpose of this study is to investigate how cross-functional integration supports the execution of the demand-side processes and its effects on both the demand and supply-side processes.Design/methodology/approachA case study was conducted including a Brazilian multinational manufacturer in the automobile industry and some of its suppliers and dealers. 17 interviews were conducted. A theoretical framework is proposed containing five basic elements, they are: characteristics of the demand/supply processes; involved functions; integration factors; context influencers and impacts of integration on demand and supply processes.FindingsThe findings present three demand-side processes (Product Launch, Marketing and Sales and Demand Planning) that demonstrated a greater need for cross-functional integration in the studied case, mainly through informal integration factors.Research limitations/implicationsThe empirical results of this study have methodological limitations due to the use of the case study method. Future research should analyze the effects of other context influencers (e.g. natural catastrophes, civil wars and low level of unemployment) on cross-functional integration.Practical implicationsThe results highlight that joint planning, willingness to work together, team spirit, adequate communication and cross-functional meetings helped the studied organizations to achieve competitive advantages and improve their performance.Originality/valueThis study provides a theoretical framework that helped to improve the understanding of the interrelationships between demand management constructs and cross-functional integration factors. There are indications that a political–economic crisis has stimulated the existence of a willingness to work together and group spirit among employees who remain in the organization after mass dismissals. This climate of cooperation helped to increase the agility and resilience of the studied supply chain, which is currently affected by a changing market. |
| Databáze: | OpenAIRE |
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