Building common cause towards sustainable consumption: A cross-generational perspective
Autor: | Robert M. Vanderbeck, Chen Liu, Katie McQuaid, Gill Valentine, Kristina Diprose |
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Rok vydání: | 2019 |
Předmět: |
Consumption (economics)
Cross generational Natural resource economics medicine.medical_treatment 05 social sciences Perspective (graphical) Traction (orthopedics) 0506 political science Common cause and special cause 0502 economics and business Sustainability 050602 political science & public administration medicine Economics Sustainable consumption 050211 marketing |
Zdroj: | Environment and Planning E: Nature and Space. 2:203-228 |
ISSN: | 2514-8494 2514-8486 |
DOI: | 10.1177/2514848619834845 |
Popis: | The notion of sustainable consumption has gained significant traction in recent decades, in parallel with unprecedented growth in global consumption and recognition of its catastrophic environmental impacts. In this context, there is a predominant generational narrative of frugality versus excess, with younger generations often negatively stereotyped as increasingly consumer-driven and environmentally destructive. We argue that it is important to develop a more nuanced understanding of generational difference, drawing on findings from a cross-generational study in Sheffield, UK, involving participants from the ages of 16–96. The aim of this research was to explore how citizens relate to the idea of sustainable consumption across generations, acknowledging but also seeking to look beyond the common tropes of thrift and the throwaway society. We draw on theories of intergenerational value change and consider how insights from the Common Cause framework, which encourages pro-environmental campaigners to make broad appeals to engage a range of intrinsic values, may be applied to sustainable consumption. In doing so, we reflect on the merits of adopting an expansive definition of sustainable consumption that encompasses the three pillars of sustainability – economic stability, environmental protection and human wellbeing – and identify insights from our research for campaigners and policy makers interested in working with intrinsic values to build common cause across generations. |
Databáze: | OpenAIRE |
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