Effects of Anxiety on Preferences for Generic Medicines in Australia
| Autor: | Paul F. Burke, David S. Waller, Belinda L Barton |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Male
Health (social science) Pharmacist Anxiety Pharmacists 030226 pharmacology & pharmacy 03 medical and health sciences 0302 clinical medicine Pharmacy (field) medicine Drugs Generic Humans 030212 general & internal medicine health care economics and organizations Public Health Environmental and Occupational Health Australia Advertising Framing effect Anxiety Disorders Purchasing humanities Framing (social sciences) Female Public Health medicine.symptom Psychology 1117 Public Health and Health Services 1302 Curriculum and Pedagogy |
| Popis: | Generic medicines have been available to consumers for ∼40 years, with varying degrees of uptake in different countries. Despite offering equivalent therapeutic qualities, generic medicines still struggle to be accepted by consumers. This study examines the role of a consumer’s affective state and framing effects on the purchase of a branded versus a generic pharmaceutical product. These issues are examined in an experiment, with independent manipulations of consumer anxiety levels and the framing of generic alternatives by the pharmacist. The sample comprised 426 men and women within Australia who completed an online survey with a scenario of purchasing a pharmaceutical after visiting a General Practitioner. Results indicate that those consumers experiencing higher levels of anxiety and where the doctor prescribed the branded medicine are more likely to choose branded medicines over cheaper, generic alternatives. The effect of framing the generic alternative as either ‘generic’ or ‘cheaper’ was not significant. |
| Databáze: | OpenAIRE |
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