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This pandemic introduced the hospitality industry tounprecedented challenges such as lockdowns, social distancing, stay-at-home orders, and travel and mobility restrictions, resulting in the temporary closure of many hospitality businesses and a significant decrease in the demand that could operate. The study aimed to assess the challenges of the hospitality industry during the pandemic in Zambales. The study utilized the quantitative approach and the descriptive-survey research methodology. Based on the summary of the investigations conducted, the researchers have concluded that the majority of the respondents were males, 26-35 years old, staff/crew and from lodging/accommodation. The respondents Strongly Agree on all factors as to the operation, marketing, and financial on the Assessment of the respondents on the challenges of the hospitality industry during the pandemic. And there is no significant difference on the challenges of the hospitality industry during the pandemic as to the operation, marketing, and financial when grouped according to sex and establishment classification. On the other hand, there is a significant difference in the perception of respondents on the challenges of the hospitality industry during the pandemic as to age, and job position when grouped according to the respondents’ profile variables. In this study, it is highly suggested that beach resorts should make the best use of their employees to cut costs and expenses, encouraged to maintain cleanliness and customers’ safety and security to promote the establishments, use of various marketing strategies is needed to draw more customers, and should patronize locally produce products and put innovation in their products to maximize their profit. |
