Factors important for the selection of goods and services on the Internet in the opinion of students of the management faculties - current status and dynamics
| Autor: | Jacek Wachowicz |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
Computer science
business.industry media_common.quotation_subject Interpersonal communication Goods and services Dynamics (music) Credibility Selection (linguistics) General Earth and Planetary Sciences The Internet Quality (business) Marketing business License General Environmental Science media_common |
| Zdroj: | KES |
| ISSN: | 1877-0509 |
| Popis: | The CoViD-19 pandemic caused drastic limitations in interpersonal meetings, which greatly limited the possibilities of trading in physical premises. In this situation E-commerce, which had already dynamically developed before, turned out to be of a great help. That was an important ground for the sector to experience very a strong growth during the pandemic. Therefore a strong need arises to deepen knowledge about the factors relevant to the choice of goods and services purchased online. This article presents the results of the study conducted in 2021, which was a follow-up to the study from 2012. Thanks to this, an insight was obtained not only into the significance of factors, but also into the dynamics of changes taking place in this area. The study has been conducted as a survey among students of management sciences at universities in northern Poland. It is worth mentioning, that most important outcomes, shown continuous importance of credibility in many dimensions. However, the most interesting finding is the rapidly rising importance of simple installment purchase option which is accompanied by a sliding importance of a low price factor whilst the price/quality ratio remains on the same level. This may show a new direction in e-commerce young consumers' preferences. © 2021 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0) Peer-review under responsibility of the scientific committee of KES International. |
| Databáze: | OpenAIRE |
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