The War's Impact on Milk Marketing

Autor: Alexander Morrow
Rok vydání: 1946
Předmět:
Zdroj: Journal of Marketing. 10:235
ISSN: 0022-2429
DOI: 10.2307/1245254
Popis: In sober fact, however, a gross spread which for some years has constituted approximately 40 per cent of the consumer price does not appear excessive when we consider that the distributor performs more varied and specialized functions than do several marketing factors combined in many another industry. The gap between the two prices has seemed unduly wide to those persons who have fixed their gaze upon the presence of only one marketing agency between the farmer and consumer. Measured by the criterion of functions performed, many of the strictures directed against milk dealers lose their force.
Databáze: OpenAIRE