PREP advertisement features affect smokers' beliefs regarding potential harm
| Autor: | Kathy Z. Tang, Michael D Tuller, Andrew A. Strasser, Joseph N. Cappella |
|---|---|
| Rok vydání: | 2008 |
| Předmět: |
Adult
Male Health Knowledge Attitudes Practice Consumer Product Safety Health (social science) Adolescent media_common.quotation_subject medicine.medical_treatment Affect (psychology) Logistic regression Article Young Adult Harm Reduction Advertising Humans Medicine Product (category theory) Aged media_common Harm reduction business.industry Addiction Smoking Public Health Environmental and Occupational Health Middle Aged Harm Smoking cessation Female Smoking Cessation business Social psychology |
| Zdroj: | Tobacco Control. 17:i32-i38 |
| ISSN: | 0964-4563 |
| Popis: | Background: The Institute of Medicine report on potential reduced exposure products (PREPs) recommends that advertising and labelling be regulated to prevent explicitly or implicitly false or misleading claims. Belief that a product is less harmful may increase use or prevent smoking cessation. Objective: To determine the effect of altering advertisement features on smokers’ beliefs of the harm exposure from a PREP. Methods: A Quest advertisement was digitally altered using computer software and presented to participants using web-based television recruitment contracted through a survey company. 500 current smokers completed demographic and smoking history questions, were randomised to view one of three advertisement conditions, then completed eight items assessing their beliefs of the harmfulness of the product. Advertisement conditions included the original, unaltered advertisement; a “red” condition where the cigarette packages were digitally altered to the colour red, implying increased harm potential; and a “no text” condition where all text was removed to reduce explicit product information. Polytomous logistic regression, using “incorrect,” “unsure” and “correct” as outcomes, and advertisement type and covariates as predictors, was used for analyses. Results: Participants randomised to the “no text” advertisement were less likely to be incorrect in their beliefs that Quest cigarettes are lower in tar, less addictive, less likely to cause cancer, have fewer chemicals, are healthier and make smoking safer. Conclusions: Smokers can form false beliefs about the harmfulness of PREP products based on how the PREPs are marketed. Careful examination must be undertaken to provide empirical evidence to better formulate regulatory principles of PREP advertising. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|