The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program

Autor:	Brandon M. Di Paolo Harrison, Benjamin P. Ferrell, Susan R. Cockrell, William Edison
Rok vydání:	2021
Předmět:	Marketing Financial performance Prospective Payment System Medicare Explained variation Hospitals United States Payment models General Health Professions Medicare Program Humans Business Health Expenditures Medicaid health care economics and organizations Provider type Aged
Zdroj:	Health Marketing Quarterly. 39:150-158
ISSN:	1545-0864 0735-9683
DOI:	10.1080/07359683.2021.1994169
Popis:	The Centers for Medicare and Medicaid Services (CMS) require hospitals participating in these programs to submit an annual Medicare Cost Report (MCR). This information is utilized to set rates, regulations, and future payment models. CMS defines marketing expenditures as non-reimbursable. Prior research has evaluated the influence of marketing expenditures on financial performance, but not the reverse. This analysis evaluates the influence of this reverse lens, as well as the influence of provider type. Although the results of this analysis determine significance for these constructs, the variance explained is minimal. Therefore, further research is needed to determine additional factors influencing marketing decisions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b7868496fb7cef2742b6ccc0e22783bf https://doi.org/10.1080/07359683.2021.1994169 Zobrazit plný text záznamu