Role power dynamics within the bridal gown selection process
| Autor: | Lina M. Ceballos, Seoha Min, Jennifer Yurchisin |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Social interactionism
Cultural Studies Social Psychology Process (engineering) Strategy and Management Materials Science (miscellaneous) 050109 social psychology Context (language use) Qualitative property Wedding dress French and Raven's bases of power Symbolic interactionism lcsh:Social Sciences Power (social and political) 0504 sociology lcsh:TP890-933 Selection (linguistics) Selection process 0501 psychology and cognitive sciences Sociology Marketing business.industry 05 social sciences 050401 social sciences methods Public relations Role theory lcsh:H lcsh:Textile bleaching dyeing printing etc business Role power |
| Zdroj: | Fashion and Textiles, Vol 5, Iss 1, Pp 1-18 (2018) |
| ISSN: | 2198-0802 |
| DOI: | 10.1186/s40691-018-0132-6 |
| Popis: | In this study, the researchers explore the decision-making process of brides when selecting their wedding dresses by examining the power of the significant people involved in the selection process. Within a framework of role theory and symbolic interactionism, qualitative data from an open-ended survey with 71 brides were collected online and analyzed. The interpretations revealed two main themes that explain how social power is determined and how different actors use bases of power to influence the selection of the wedding dress, when considered as a group decision. The six main categories further explained the bases of power used by the actors involved in the wedding dress selection process. This research extends the understanding of the bases of power and social roles in the specific context of the ritual of matrimony. Managerial implications are included for wedding retailers seeking to further understand the dynamics among family members during wedding preparations, so they can provide more effective guidance and support to the bride-to-be during the selling process. |
| Databáze: | OpenAIRE |
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