Projecting Performance of Farm Supply Retailing Firms Using Simulation Techniques
| Autor: | L. A. Lumpkin, Emerson M. Babb |
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| Rok vydání: | 1976 |
| Předmět: | |
| Zdroj: | American Journal of Agricultural Economics. 58(2):317-320 |
| DOI: | 10.2307/1238986 |
| Popis: | Previous research used experimental gaming in a laboratory setting to test hypotheses about business behavior of firm managers as subjects (Babb and Bohl 1974). Subject managers were from midwestern farm supply retail outlets. This paper analyzes the implications of the behavior observed in the Babb and Bohl gaming experiments for future performance and organization. The objectives are to project which types of organizations are most likely to survive and grow in various competitive environments and to explore the implications of projected performance measures for firms in the industry and for farmers. The focus of this research is on the economic consequences of pricing decisions made by subjects in the gaming experiments. The means and standard deviations of price decisions made by managers from different types of organizations and under different competitive environments imposed in the Babb and Bohl experiments are the basic inputs for the simulator used in this research. The simulator provides longer run implications of repeated price decisions observed in the gaming experiment. |
| Databáze: | OpenAIRE |
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