Technology Readiness and Purchase Intention: Role of Perceived Value and Online Satisfaction in the Context of Luxury Hotels

Autor:	Pham Thi Hoan Nguyen, Tatyana N Coomer, Peggy L. Lane, Yam B. Limbu, Long Pham, Stan Williamson
Rok vydání:	2020
Předmět:	Technology readiness Optimism media_common.quotation_subject Value (economics) General Decision Sciences Customer satisfaction Context (language use) Marketing Psychology Structural equation modeling media_common
Zdroj:	International Journal of Management and Decision Making. 19:1
ISSN:	1741-5187 1462-4621
DOI:	10.1504/ijmdm.2020.10025698
Popis:	This study investigates the relationships among customer technology readiness, perceived value, satisfaction with hotel website integrated self-service technologies, and purchase intention. The data for this study were collected from 668 international tourists who stayed in major cities' luxury hotels in Vietnam. Data were analysed using structural equation modelling technique. The results indicated that optimism and innovativeness positively influence customer perceived value, and insecurity negatively influences customer perceived value; optimism and innovativeness positively influence customer satisfaction; insecurity negatively influences customer purchase intention; customer perceived value positively influences customer satisfaction and customer purchase intention; and customer satisfaction positively influences customer purchase intention. Theoretical contributions and managerial implications are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5b8d4773adde28b3ae5ea79087d7168 https://doi.org/10.1504/ijmdm.2020.10025698 Zobrazit plný text záznamu