Evaluating data visualization : Broadening the measurements of success

Autor:	Christopher Birchall, Arran L. Ridley
Rok vydání:	2020
Předmět:	Data visualization 020401 chemical engineering Computer science business.industry 0202 electrical engineering electronic engineering information engineering 020207 software engineering 02 engineering and technology Data mining 0204 chemical engineering business computer.software_genre computer
Zdroj:	Data Visualization in Society ISBN: 9789463722902 Data Visualization in Society
DOI:	10.5117/9789463722902_ch08
Popis:	This chapter investigates the evaluation of data visualizations using observational research in an award-winning design studio. It outlines some professional and commercial forces that are involved in the shaping of evaluative strategies and identifies differences in methods and forms of evaluation in projects with different aims and intended audiences. The research showed that alongside quantitative headline figures of consumption, such as audience reach and interaction, qualitative measures of audience experience—which consider the sociocultural context of consumption—were sometimes included in evaluation strategies, but this varied between projects depending on the level of access to, and knowledge about, the audience. This chapter highlights the importance of such measures, outlines attempts to develop them, and comments on the potential to do so.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b591d9a129b2b699e50097818d4390a0 https://doi.org/10.5117/9789463722902_ch08 Zobrazit plný text záznamu