Communication and the antiretroviral treatment rollout: beyond the medical model
| Autor: | Cheryl Lettenmaier, Uttara Bharath-Kumar, Antje Becker-Benton, Jessica Fehringer, Jane T. Bertrand |
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| Rok vydání: | 2009 |
| Předmět: |
Counseling
Male medicine.medical_specialty Health (social science) Developing country Context (language use) HIV Infections Interpersonal communication Acquired immunodeficiency syndrome (AIDS) Patient Education as Topic Antiretroviral treatment medicine Humans Mass media Communication Medical model Medical education Physician-Patient Relations business.industry Public health Health Policy Communication Barriers Public Health Environmental and Occupational Health Models Theoretical medicine.disease Infectious Diseases Anti-Retroviral Agents Female business |
| Zdroj: | AIDS education and prevention : official publication of the International Society for AIDS Education. 21(5) |
| ISSN: | 1943-2755 |
| Popis: | With the advent of antiretroviral treatment (ART) for HIV/AIDS, governments and NGOs seek to increase the number of persons on this lifesaving medication and their adherence to the drug regimens. The conventional approach to communication within a clinical context includes provider-patient counseling, group education sessions, client information materials, and support groups. Given the layers of influence on an individual's behavior–spouse/family/friends, community, and societal–it is essential for the ART rollout to harness the power of complementary communication channels to create an enabling environment that supports individual behavior in terms of adherence. This article explores a series of communication vehicles–different forms of mass media and community mobilization–that complement the interpersonal communication/counseling within the medical model, and it provides examples from developing countries (largely sub-Saharan Africa) that have used them to good effect in the rollout of ART. |
| Databáze: | OpenAIRE |
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