DIFFERENTIATION WITHIN AN ORGANIZATIONAL POPULATION: ADDITIONAL EVIDENCE FROM THE WINE INDUSTRY
Autor: | Anand Swaminathan, Jacques Delacroix |
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Rok vydání: | 1991 |
Předmět: |
Marketing planning
Strategic planning education.field_of_study business.industry Strategy and Management Population Product differentiation General Business Management and Accounting Marketing strategy Competition (economics) Commerce Organizational behavior Management of Technology and Innovation Business Business and International Management education Industrial organization Wine industry |
Zdroj: | Academy of Management Journal. 34:679-692 |
ISSN: | 1948-0989 0001-4273 |
DOI: | 10.2307/256411 |
Popis: | In this study of California wineries observed between 1940 and 1984, we showed that organizations within a population may escape competitive pressures through differentiation. Both wineries founded... |
Databáze: | OpenAIRE |
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